Writing for the USQ Website

Target audience: USQ Employees involved in authoring and editing content for the University website.
Materials: None

This course aims to introduce some of the key concepts associated with writing for the web.

The course will cover a number of key topics, including:

• the differences between web and print writing
• definition and importance of web usability 
• the importance of planning your web content
• linking and URL structure
• search (including meta data, key words and analytics)
• web accessibility
• mobility and web responsive design
• resources for web writers and editors. 

(Note: the authoring and editing of online course materials are not covered in this course.)